Introducing LGBTQ+, dad, multiethnicity and single parent content to world’s biggest pregnancy app.
My mission at Philips Avent Pregnancy+ was to make it the most inclusive pregnancy app in the world. I reached this goal by managing the editing and translation of over 1200 articles in 21 languages to include all families: single mothers, LGBTQ+, single fathers. I removed all heteronormative content from the app and made sure we represented a variety of ethnicities, cultures and responded to feedback from our users.
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