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Introducing LGBTQ+, dad, multiethnicity and single parent content to world’s biggest pregnancy app.

My mission at Philips Avent Pregnancy+ was to make it the most inclusive pregnancy app in the world. I reached this goal by managing the editing and translation of over 1200 articles in 21 languages to include all families: single mothers, LGBTQ+, single fathers. I removed all heteronormative content from the app and made sure we represented a variety of ethnicities, cultures and responded to feedback from our users.

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Philips COVID-19 center

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Pregnancy+ content design