Content design
& marketing consulting
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Defining design principles, information architecture and end-to-end user experience.
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Building UX design teams, providing mentorship to aspiring content designers and content strategists, public speaking.
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Evaluating products, product scalability and accessibility. Creating localisation and accessibility best practices and frameworks.
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Defining brand values and unique selling points, advising on media mix, content marketing and marketing strategy.
Hello, I’m Maja.
I am a Content Design Lead at Meta (formerly Facebook), where I build integrity products and experiences for Messenger and Instagram. I design systems and frameworks to ensure a scalable user experience that can be localised to billions of people using Meta products. Over the last 15 years I've worked in digital marketing, translation, education and content. I enjoy working in tech and using data to take content strategy decisions to build better, safer products. I'm particularly interested in developing safe, inclusive products that cater to people from different cultural and social backgrounds. I have extensive expertise in the areas of child safety, harm prevention and responsible design.
What I do.
Learn about my work experience in digital marketing and content strategy that brought me from an internship in the United Nations in 2009 to Meta’s London office in 2020.
“I have found your app to be the most inclusive and supportive of individuals and families outside of the typical cisgender, heteronormative ways of parenting”
— user review about Philips Pregnancy+ app content
See my portfolio.
Projects I brought to life
