Hi there!

I am lead UX content designer with 15 years of experience in strategy, content creation, and marketing. I led global content strategies for Booking.com, Philips and Meta. I’m multilingual, which helps me develop content is scalable and localises well.

I love working in tech, where I have the opportunity to partner with Product Managers, UX Researchers, Data Scientists and Product Designers to develop features that keep people safe. I always put users first, which translates to ensuring that the products we build are inclusive and accessible.

I am really passionate about diversity and inclusion, and always push for more representation both in the product as well as within the organisation, which is why I’ve led Messenger’s Diversity Equity and Inclusion pillar at Meta.

Over the years, I've specialised in responsible design and child safety. I've worked with child safety organisations to understand the risks and identify the gaps in existing products. I've also shared UX messaging best practices with NGOs, based on my experience at Meta.

In my free time, I enjoy doing yoga, talking about dogs, building social channels for friends and family, and watching bad TV shows.