I created SEO content and owned the design process for Booking.com pages.

I drove alignment between UX design and Product to come up with a new landing page concept. We launched a new landing page and a series of content-heavy help pages explaining how Booking.com works. As part of the process, I audited keywords across old landing pages and drove SEO strategy led to 30% conversion rate from organic traffic to sign up. As a result, organic traffic to B2B pages increased by 3000% YoY between 2016 and 2017.