Planning and deploying multichannel content strategy
I perform content audit, identify gaps and opportunities and help you prioritise your budget spend based on your goals. I plan content production and deployment per channel, including blogs, Instagram, YouTube, Facebook and website content. I develop tone of voice and copywriting best practices you can implement on any channel, including offline.
Content strategy & campaign management
I set up and manage organic social media channels as well as paid social media campaigns. I work with Facebook, Instagram, Pinterest and YouTube, using a variety of content formats: bumper ads, carousel ads, images and videos. I create social media content strategy for your brand, including creating your brand identity, tone of voice
Google seach engine optimisation for your website and YouTube channel
I help you reach page one of Google search results, whether you are a small local business or a corporation, I check your current ranking, backlinks, alt-tags and page structure and come up with a plan to improve your visibility. With SEO we can let the customers come to you, which helps you spend less budget and achieve higher conversions.
Individual and group training
I run digital marketing and content workshops and trainings in Amsterdam. Other locations possible. The workshops can help your team become more agile, learn hands on skills, adapt to digital transformation and become more data-driven.